Pointr Joins NVIDIA Inception Program

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London, United Kingdom - November 04, 2019 – Pointr, the Deep Location Company, today announced it has joined the NVIDIA Inception program, which nurtures cutting-edge AI startups who are revolutionizing industries.


The next big thing for indoor location intelligence, powered by Pointr & NVIDIA

Pointr solves the challenges of indoor location and navigation in large venues, including airports, corporate campuses and shopping malls. Adopting Pointr’s Deep Location platform, large venues are able to provide a range of location-based services to their visitors such as personalised mobile wayfinding, location sharing and asset tracking.

Location-based marketing can also be used to provide relevant information to visitors and to send them personalised offers based on their current location. The productivity and safety of facility operations can also be improved through the real-time tracking of people and assets.

With location-based analytics, venues can better understand visitor flows and space utilization, which can be used to inform management decisions and to identify areas for improvement.

“We are thrilled to be a member of the NVIDIA Inception program. NVIDIA's expertise in AI will be invaluable as we continue to scale our Deep Location engine. In particular, we use NVIDIA GPUs for deep learning, which enables a range of location-based services and location intelligence in large venues,” says Trevayne O’Brien, Head of Partnerships at Pointr.

NVIDIA Inception is a virtual incubator program that helps startups during critical stages of product development, prototyping, and deployment.

About Pointr

Pointr, headquartered in London, is a global technology leader in indoor location. The company was founded in 2014 by a team of computer scientists and machine learning engineers to solve the challenges of indoor location and navigation in large venues such as airports and shopping malls.

The Pointr Deep Location platform is a powerful engine that allows users to navigate complex buildings and enables location-based services and analytics that enhance the visitor experience and streamline operations. It allows venue operators to track the real-time position of assets, create digital twins of venues and more.