We love mobile. And we really love getting together with other mobile innovators. We've been watching the technologies at MWC2018 that will be most relevant to our industry.
This year, the focus is on the UN’s Sustainable Development Goals (SDGs), how mobile complements them, and how to create a better future for all.
We like to think our own aims align with these. We are working on seamlessly integrating physical environments with digital experiences.
For the consumer, this creates a better experience, and fosters accessibility. It also equips businesses to better serve their customers, whilst encouraging growth.
It’s more than making life easier. It’s about creating the blueprint for a better-connected world that serves everyone.
At the centre of everything is The Network
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It’s hard to show off, it doesn’t sound sexy, and you can’t shoot it into space to a soundtrack of David Bowie. But networks form the spine of all innovation.
5G is forming the undercurrents of many technical chats at this year’s Mobile World Congress. The World Economic Forum has called it the “technological answer.”
Building on existing connectivity standards, it will connect more people, devices and environments. It will transfer more data, across greater distances, at lower costs.
This ties in well with SDG9: “to build resilient infrastructure, promote sustainable industrialization and foster innovation.” A sturdy platform enables communities to collaborate; equipping a new generation of entrepreneurs.
Competition is the lifeblood of the tech industry, and diversifying that competition will breed new ideas.
Interestingly, it may well be developing countries that see the benefits of 5G technology first. Many emerging economies in Africa and Asia have developed as mobile-first.
They are unburdened by legacy infrastructure, and more agile as a result. A far cry from Australia’s bungled broadband rollout.
If anything, Australia’s network issues highlight the importance of basic network standards. Without them, integration is nigh on impossible.
At Pointr, we are building our solutions from the ground up to ensure flexible integration. We are hardware-agnostic, as we believe that technology should suit its purpose.
The key is to create a foundation that allows innovation to flourish.
We’re in the middle of the Fourth Industrial Revolution
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If the network is the foundation, and the customer is king, there’s still a gaping space between them. This grey space is the site of some of the most exciting technological progress.
Heralded as Industrial Revolution 4.0, the Internet of Things is connecting technologies across industries to create new opportunities and experiences. It’s really coming into its own at Mobile World Congress this year, which is hosted in the smart city of Barcelona.
Going further than just connecting devices, the IoT has potential to automate an entire layer of society’s functions. Smart cities will be planned more holistically, which will create opportunities within each layer or sector of the city.
It’s more than smart bins: public transport could reroute based on public demand, shops could recommend products based on purchase history, and our indoor navigation already provides a concierge-like service at retailers like Harrods.
Interconnected devices mean more data, but the focus is switching from big data to smart data. Rather than try collect everything, businesses will filter the data they need to provide better services.
This is what we we offer at Pointr. Our analytics platform is able to analyse historical data alongside current trends to work out where you, as a retailer, need to optimise your operations, and where you can make improvements to the customer journey.
With this data comes responsibility. Consumers may be more security-conscious, but they are still willing to share their data – provided it benefits them in some way.
Streamlined data collection, analytics and storage will encourage more sustainable growth practices. This fits with SDG12: to ensure sustainable consumption and production patterns.
The intelligent use of connected devices and the data they create helps to better support customers; now, and for the future.
It’s all for the Digital Consumer
Digital is the future and data is the new oil: it’s easy to lose track of people in amongst the buzz phrases. We think all customers, really, are digital consumers.
They’re the audience we build our technologies for. The interface of innovation. The reason technology has gone mobile.
There’s already been a huge upheaval in the way customers interact with brands. And as the world works to SDG8 – promoting sustained, inclusive and sustainable economic growth – there’s going to be more customers to compete for.
Technology is removing the need to physically attend events, yet here we are at MWC2018, which is full of people. We still need human contact. Customers are increasingly expecting personal touches in an impersonal and automated world.
Social media has already changed the consumer-business relationship, and the expectations of each party. Customers use it to complain but also receive moments of surprise and delight as part of a community.
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They have grown to expect personalised services that serve them. And in sectors like retail, they expect assistance before expressing what they want.
Social media is just one part of the consumer’s retail toolbox. Businesses have been providing omni-channel support, but if anything more channels can complicate things. Each channel – be it social, online or in-store – offers an opportunity for competitors to lure your customers away.
For too long, the onus has been on the customer to tailor their own experiences. But with improvements in both the network at the base, and the technology connecting everything together, the importance of user experience will continue to rise.
It’s time customers received a streamlined experience that allows them to interact with physical and digital environments seamlessly.
At Pointr, we develop systems that put the customer first. We create a digital interface that improves their in-store experience with deep location and effective push marketing. The tools we use to improve the customer experience benefits businesses too. Smart data analytics lets you see where your customers pain points are, and to test how to improve conversions in your real-life store.