Harrods launches new navigation tool for Knightsbridge store

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London, December 12th 2016

Harrods has launched a pioneering in-store mapping tool in the Harrods app, aptly timed to support Christmas shoppers. Using Pointr Labs technology, the Mobile Store Guide enables customers to find their way around using an iPhone or iPad.

With 1 million square feet of retail space spread over seven floors, Harrods has developed an innovative way of helping customers navigate the store, made possible by a network of over 500 iBeacons that have been installed on the ceilings of the 167-year-old building. The new in-app tool marks a first in Europe for a major department store in supporting customers’ shopping experiences with a live digital mapping solution.

The Mobile Store Guide detects the location of a customer’s device via Bluetooth®, and highlights their location on the interactive map. As well as browsing maps, customers can locate brands, services and restaurants using a searchable store index, and find routes to their favourite departments.

Laura Brown, Director of Retail at Harrods, commented: “At Harrods, we are always looking for innovative ways to provide customers with a shopping experience they won’t get anywhere else. The new Mobile Store Guide, accessed through the Harrods app, will provide customers with a directory of brands and departments, making it simple to find what they are looking for.”

Ege Akpinar, CEO of Pointr adds “At Pointr we have been specialising in the indoor location of people and enhancing their experience in different venues thanks to our state of the art technology. We are very proud to work with Harrods, who are one of the first of their kind (size and heritage) on a global level to deploy such an accurate indoor positioning experience throughout their whole store.”

The new feature is available on Apple devices (iPhone and iPad) and can be accessed by downloading the iOS version of the Harrods app from the App Store. Customers can get further information about the Mobile Store Guide by searching “Harrods” on the App Store, or following #FinditinHarrods on Twitter and Instagram.